Creating fake reviews to sell your book is not only deceitful but it's an insult to the customers/subscribers. It's also highly unethical, unprofessional and pretty damn stupid.
Makes you wonder who else he has done this to? He's literally scamming people to make a buck. I won't even mention his name because it isn't worth the effort.
I hate it when this happens and this is one of the reasons the fitness industry can be cutthroat and full of bullshit people like this. I'm sure the guy will find out about it and come up with a variety of ways to justify this but in the end, it doesn't bold well.
Many "businesses" do it but the ones who publicly use FAKE reviews to get any sort of way to get to a potential customer loses any real credibility and know a product ain't worth a damn. Shameful and full of bullshit. I guess if you're going to lie, at least be more creative. Fake reviews hurt the legitimacy of what a great product is.
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